How We Generated 844 Leads Across 7 Countries in 30 Days
Mathew Munyao
Founder, Arttention Media

In February 2026, we launched a multi-country lead generation campaign for ZapTidy Talent — a booking system for cleaning companies. The results: 844 qualified leads across Canada, UK, Australia, Ireland, Florida, Georgia, and California. 235 personalized emails sent. One conversion within 2 weeks. Here's exactly how we did it.
The system: scrape → qualify → personalize → send → follow up
Most lead generation fails because it's generic. 'Hey [First Name], I noticed your business...' doesn't cut it anymore. Every business owner gets 20 of those a day. Our system is different because every touchpoint is hyper-personalized using AI.
Step 1: Intelligent scraping
We built custom Python scripts that scrape Google Maps for cleaning companies matching our ideal customer profile. Not just contact info — we pull reviews, services offered, website quality, social media presence, and business size indicators. Each lead gets scored 0-100 based on their likelihood to buy.
Step 2: AI qualification
Not every cleaning company needs a booking system. We filter for businesses that have outdated websites, no online booking, low review counts (indicating missed opportunities), and clear growth signals. This cuts our list by 40-60%, but the remaining leads are gold.
Step 3: Hyper-personalization
Here's where it gets interesting. AI reads each company's website and reviews, then generates a completely unique email that references their specific pain points. Not 'I noticed your business could benefit from automation.' Instead: 'I noticed Real Clean Services has 47 five-star reviews but no online booking — you're probably losing the customers who want to book at 10 PM after reading those reviews.'
Yes, I would be interested in learning more about this system. — Real Clean Services, Perth, Australia
Step 4: Multi-touch follow-up
One email doesn't close deals. We run a 3-email sequence: initial outreach, value-add follow-up (Day 3), and last-chance (Day 7). Each follow-up is different — not just 'bumping this to the top of your inbox.' The second email shares a relevant insight. The third creates urgency.
The numbers
- 844 total leads scraped and qualified across 7 countries
- 235 personalized emails sent (first wave)
- 6.8% bounce rate (well below industry average of 10-15%)
- 16 bounced emails identified and cleaned
- 3 auto-replies (out of office)
- 1 positive reply converted to a sales call within 48 hours
What we learned
Email alone isn't enough. Our next phase includes WhatsApp outreach, Instagram DMs, and even handwritten letters for high-value prospects. The multi-channel approach is where the real conversion lift happens.
The system is repeatable. We've now templated the entire pipeline — scraping scripts, qualification criteria, email sequences, and follow-up automation. We can launch a new country in 48 hours.
Want us to build a lead generation pipeline for your business? We've refined this system across 7 countries and multiple industries. The same machine that generated 844 leads for us can work for you.
Mathew Munyao
Founder, Arttention Media
Mathew is the founder of Arttention Media, an AI-powered digital agency serving businesses globally. With 6+ years in digital marketing and AI, he leads a team that has deployed 27+ websites, generated 844+ leads across 7 countries, and built custom AI agents for businesses worldwide.
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